Will H. Bradley: A Chronology His Biography In His Words A Checklist
 
WILL H. BRADLEY :  A CHRONOLOGY
 
10 Jul 1868 William Henry Bradley born in Boston, Massachusetts. Son of Aaron Bradley and Sarah Rowland.
1880 Death of his father, Aaron.
Spring 1880 Moved to Ishpeming, Michigan.
1882 Began working as a printer’s devil for the Iron Agitator.
1885 Accepted an unpaid position with J. Manz & Co., 107 Madison Street, Chicago, an engraving firm. Took a six-week unpaid internship in wood engraving at Rand McNally, Chicago. Then returned home.
1886 Returned to Chicago to work for Rand McNally. Worked in stationery stores as a compositor.
1887 Joined printing firm of Knight and Leonard.
29 Aug 1888 Married Alice Gray (d. 1952).
1889 Left Knight & Leonard and became a freelance designer. Moved to 179 South Carolina Avenue, Chicago.
1890-1892 Studio in the Caxton Building on Dearborn Street, Chicago.
Jun 1891 First Inland Printer designs.
1892 Studio in the Monadnock Building on Jackson Boulevard, Chicago. Exhibited work in the ‘Fourth Annual Black and White Exhibition’ in Chicago.
1893 Exhibited work in World’s Columbian Exposition, Chicago. Exhibited work in the ‘Fifth Annual Black and White Exhibition’ in Chicago. Began designing for Vogue magazine.
Dec 1893 Moved to Geneva, Illinois, 40 miles west of Chicago in Kane County.
15 Mar 1894 When Hearts are Trumps published.
Apr 1894 Inland Printer cover designs began. Ad for William Blade’s The Pentateuch of Printing.
Aug 1894 ‘The Twins,’ poster for The Chap-Book, Stone & Kimball.
Oct 1894 In Russet and Silver published by Stone & Kimball.
Late 1894 Moved to West Springfield, Massachusetts. Studio at 307 Main Street, in the Phoenix Building, West Springfield, Massachusetts.
Dec 1894 Christmas number cover design for Inland Printer garnered interest from American Type Founders, who licensed the lettering design and issued a blackletter typeface ‘Bradley.’
Mar 1895 Exhibited work in Chicago Evening Post’s Exhibition of Artistic Posters.
Nov 1895 Silver Award, Boston Mechanics Fair Poster Display.
Dec 1895 Exhibited work in The Echo show, Chicago.
26 Dec 1895 Posters included in premeire exhibit and catalog of Samuel Bing’s gallery, Salon de l’Art Nouveau, at 22 Rue de Provence in Paris.
Late 1895 Established the Wayside Press in Springfield, Massachusetts. Located on top floor of loft building next to his Phoenix Building studio. Horace A. Moses commissioned designs for a new line of deckle-edged papers introduced by Mittineague Paper Company.
Jan 1896 R. D. Blackmore’s Fringilla published by Burrows Brothers. Exhibited his work (157 pieces) at studio.
Mar 1896 Exhibited 200 works at the Kit Kat Club, New York.
May 1896 First issue of Bradley: His Book published at Wayside Press.
Nov 1896 Exhibited work (21 posters, 2 guoaches) in the 1896 Reims Exposition, France.
Jan 1897 Moved Wayside Press to larger facilities at Strathmore Mill, Mittineague, Massachusetts. In same building which housed the paper mill’s papermaking equipment.
Feb 1897 Suffered a physical breakdown.
Apr 1897 Exhibited work in the Arts and Crafts Exhibition, Copely Hall, Boston.
25 May 1897 Exhibited work at studio, 307 Main Street, West Springfield, Massachusetts.
May-Dec 1897 Designed and printed many books, including The Story of Ab, Like a Gallant Lady, The School for Saints, Edward Fitzgerald’s Rubáiyát of Omar Khayyám, The Earth Breath, his versions of The Legend of Sleepy Hollow, Rip Van Winkle, The Book of Ruth and The Book of Esther.
Dec 1897 Established Wayside Studio.
Early 1898 Sold Wayside Press to The University Press, Cambridge, Massachusetts. Became Director of the Wayside Department of the University Press. Studio, at 719 Constable Building, 111 Fifth Avenue, New York.
1899 Stephen Crane’s War Is Kind is published by Frederick Stokes. Designed new layouts for Literature and The Bookman, ads for Ault & Wiborg and work for Collier’s.
1900 Exhibited work in the Commericial Advertising Poster Art Display at the Paris Exposition. Quit University Press. Moved to 10 Kirkland Road, Cambridge, Massachusetts. Studied literature at Harvard. Studio, at 7 West 32nd Street, New York.
1901 Royal Doulton issued Bradley’s ‘Eastern Figures’ line.
1901-1902 Designed ‘The Bradley House,’ published in Ladies’ Home Journal as a series of eight articles.
1902 Royal Doulton issued Bradley’s ‘Golfers’ line. Built home in Concord, Massachusetts. Studio, ‘Sign of the Vine,’ Concord Massachusetts.
1903-1905 Served as Advertising Art Director, American Type Founders. Coordinated advertising materials and catalog design, designed typefaces, borders and ornaments, as well as the publication of the American Chap-Book and other collateral promotional materials.
Sep 1904 Bradley’s article ‘The Use of Printing Labels in Bookbinding,’ published in Printing Art.
‘Eighteenth Century Chap-Books and Broadsides,’ published in ATF’s American Chap-Book.
Oct 1904 ‘Directness and Simplicity,’ published in American Chap-Book.
Nov 1904 ‘The Use of Borders and Ornaments,’ published in American Chap-Book.
Dec 1904 Bradley’s article ‘Appropriateness,’ published in American Chap-Book.
Jan 1905 ‘Printing as a Business,’ published in American Printer, from Bradley’s lecture, New York Master Printers’ Association.
Article ‘The Abuse of Custom,’ published in American Chap-Book.
Feb 1905 Illustrated article ‘Will Bradley’s Two Ideas for a $1000 House, Presented and Designed by Will Bradley,’ published in Ladies’ Home Journal.
Article ‘The Value of Little things,’ published in American Chap-Book.
Mar 1905 Article ‘Cover Designs,’ published in American Chap-Book.
Apr 1905 Illustrated article ‘Will Bradley’s Ideas for a $1500 House As Presented by Will Bradley,’ published in Ladies’ Home Journal.
Article ‘Business Cards,’ published in American Chap-Book.
8 Apr 1905 Collier’s cover design.
15 Apr 1905 ‘Act I’ of Bradley’s ‘Castles Perilous’ published in Collier’s.
29 Apr 1905 ‘Act II’ of ‘Castles Perilous’ published in Collier’s.
May 1905 ‘The Use of Brass Rule,’ published in American Chap-Book.
13 May 1905 Collier’s cover design.
27 May 1905 ‘Act III’ of ‘Castles Perilous’ published in Collier’s.
Jun 1905 ‘Advertising Display,’ published in American Chap-Book.
Jul 1905 Illustrated article ‘Will Bradley’s Ideas for Two Houses for Less Than $2600, Presented by Will Bradley,’ published in Ladies’ Home Journal.
‘Booklets,’ published in American Chap-Book.
Aug 1905 ‘Title Pages,’ published in American Chap-Book.
Dec 1905 ‘Detail in Type Composition,’ published in American Printer, from lecture, New York’s westside YMCA.
1906 Bradley’s Peter Poodle published by Dodd, Mead (written in 1905).
1907-1910 Art Editor, Collier’s. Office on 45th floor in Metropolitan Tower, New York. Worked on type arrangements, layouts, commissioned art from illustrators (Maxfield Parrish, Edward Penfield, Dulac, etc.), executed cover designs.
1910 Established freelance studio, ‘Will Bradley Studios.’ Magazine covers.
Jul 1910 ‘The Use of Color in Printing,’ published in American Printer.
1910-1915 Art Editor, Century, Good Housekeeping, Metropolitan, National Weekly, Pearson’s and Success. Designed new layouts for Century and Good Housekeeping.
1911 Royal Doulton issues ‘Proverbs’ line.
1912-1914 Studio, ‘Will Bradley’s Art Service for Advertisers,’ and ‘Will Bradley’s Print Shop’ at 131 East 23rd Street, New York.
1914 Moved to Short Hills, New Jersey.
1915-1917 Art Director, Hearst Publications and Motion Pictures. Cover designs and typographic layout for Century magazine, Dec 1914 through Jan 1917. (2-year/24-issue contract with Hearst?)

Art directed the motion picture serials Beatrice Fairfax, (1916, 15 episodes) starring Harry Fox and Grace Darling; and Patria, (1917, 15 episodes) starring Irene Castle, Warner Oland, and Walace Beery. Both of which were produced in Ithaca, NY during 1915-1916.

Dec 1915 First of Bradley’s ‘Tales of Noodleburg’ published in St. Nicholas. Ran through Nov 1916.
Oct 1916 Bradley’s Wonderbox Stories published by the Century Co., a compilation of his ‘Tales of Noodleburg’ stories.
1918 Wrote and directed independent films.
1920 Wrote and directed the fantasy Moongold, (1921).
1921-1930 Art Director, Hearst Publications. Hearst’s International. Typeface design ‘Vanity.’
Oct 1926 Designed new typographic layout for Delineator magazine.
1927 Bradley’s Launcelot and the Ladies published by Harper & Brothers.
c.1928 Retired to South Pasadena, California. Began working on autobiography.
1931 Lecture, judge, AIGA’s Fifty Books of the Year exhibit, New York.
Mar 1949 Autobiography, Memories 1875-1895, published by the Castle Press, Pasadena.
1950 Lecture, Hoja Volante Club. Judge, Western Books 1950 exhibition.
28 Oct 1950 Lifetime Achievement Award, Rounce and Coffin Club.
1 Nov 1950 Exhbition, Will Bradley, His Work: An Exhibition, at Huntington Library, San Marino, California.
Feb 1952 Alice Bradley died.
1952 Moved back to Short Hills, New Jersey.
Jul 1952 Honored by the Typhophiles, New York.
9 Jun 1954 Honored by Strathmore Paper.
1954 Award, American Institute of the Graphic Arts (AIGA).
Oct 1957 Son-in-law Edward Duffner died.
Fall 1957 Moved with daughter Fern to 644 Carla Way, La Jolla, California.
1960 Lived in a rest home near San Diego.
25 Jan 1962 Will Bradley, age ninety-three, died in La Mesa, California.
 
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Copyright © 1999-2004 by M. Lindsay. All rights reserved. Submissions and corrections are welcome. www.WillBradley.com