Will H. Bradley: A Chronology His Biography In His Words A Checklist
 WILL H. BRADLEY: TYPOGRAPHY
 
Typeface Designs
 
Cataloguing in progress. , (‘n.c.’ denotes font ‘not cut’).
1891, Unnamed, n.c.
Drawn for an ad for the Brown Folding Machine Company, f.a. Inland Printer, December, 1891. Specimens within the ad show solid, outline and two- color-fill versions.

Type Font designed by Will Bradley
 

1892, Unnamed, n.c.
“A Suggestion for Typefounders. New letter design, invented and drawn by Will H. Bradley, especially for ‘The Inland Printer,’ ” f.a. Inland Printer, September, 1895.

Type Font designed by Will Bradley
 

1894, Bradley Series
Drawn as part of the cover design for the 1894 Christmas number of Inland Printer. Bradley licensed the design to American Type Founders, who had Herman Ihlenburg at the Philadelphia branch design and cut the complete font. ‘The Bradley Series’ was introduced in 1895, as having been adapted “from mediæval sources by Mr. Will H. Bradley, the eminent decorative artist.”

At the same time, however, A.D. Farmer & Son Type Founding Co. introduced their unlicensed version of Bradley’s lettering, ‘Abbey Text.’ Ironically, both ads appeared side-by-side in the same issue of Inland Printer. Inland Type Foundry also issued a copy, theirs called ‘St. John.’ The Bradley Series was soon after copied by many other foundries in America and abroad.

Bradley Series
 

1895, Bradley Series Italic
Italic version of Bradley Series, probably designed by Herman Ihlenburg, issued by American Type Founders.

Bradley Series Italic
 

1895, Bradley Extended. A wider version of the Bradley Series by American Type Founders.

Bradley Extended
 

1895, Bradley Outline. An outline version which registered with Bradley Series, and a set of ornate initial caps were added to the Bradley Series by American Type Founders.

Bradley Outline
 

1895, Bradley Initials. A companion set of ornate initial caps, added to the Bradley Series by American Type Founders.

Bradley Initials
 

1895, Ihlenburg, Ihlenburg Italic. The Germanic-language version of the Bradley Series, issued by ATF, included Germanic alternate characters and ligatures.

1897/8, Priory Black. Said to have been designed by Bradley,1 this face is derived from an 1870s version (both based on William Caslon’s ‘Caslon Text’ of 1734), and cut by 1898 or earlier by Amercian Type Founders. In 1904, ATF introduced a modernized version called ‘Cloister Black’ (or ‘Cloister Text’), designed by Joseph W. Phinney or Morris F. Benton.

1901, Bradley Roman, Bradley Italic. Originally drawn in 1901 when Bradley was writing his childrens’ book, Peter Poodle, Toymaker to the King. In 1905, they were cut by ATF as private types. A special casting was made for the book, published in Oct 1906 by Dodd, Mead & Company. Thus, they were later known as the ‘Peter Poodle’ types.

1902, Wayside. Not designed, but commissioned by Bradley for a prospectus for Ladies Home Journal. J.W. Finney at the Boston branch of ATF made a special casting of a typeface not then on the market, “which was to be called Wayside,” in honor of his then-highly-regarded Wayside Press.

1904, Antique Bold. Co-designed with J.W. Finney and Morris Fuller Benton at ATF.

1904, Bewick Roman

Bewick Roman
 

1904,

Chap-Book Cuts.

1904,

Chap-Book Borders. Also known as the Chap-Book Arabesques.

1904,

Chap-Book Directors.

Chap-Book Directors

1904,

Chap-Book Guidons.

Chap-Book Guidons

1904, Mission Toys Ornamnents
Mission Toys “page embellishments” were designed in 1904 for American Type Founders Company. Originally cast in three point-sizes, each character also came with an acompanying color block for two-color printing applications.

Mission Toys
 

1904, Wayside Borders

1904, Wayside Ornaments

1905, Cloister Borders

1905, Cloister Initials

Before 1908, Indian Borders

Indian Borders
 

1921-30, Vanity
Designed as private types for Hearst’s International, when he was art director.

1934, Bradley Ultra Modern Initials
Initials designed by Bradley and released by American Type Founders.

Bradley Ultra Modern Initials
 

1953, Bradley Combination Ornaments
Originally drawn in 1952 by Will Bradley for Steve Watts, type merchandising director of the American Type Founders Company. Designed to be mixed and matched in different compositions, Bradley Combination Ornaments came with nine designs, two of which had left and right variations.

Bradley Combination Ornaments
 

 
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Copyright © 1999-2004 by M. Lindsay. All rights reserved. Submissions and corrections are welcome. www.WillBradley.com